Premier Pipeline rebrands as Delta Concrete

Delta Concrete Products, formerly known as Premier Pipeline, has officially launched with a renewed focus on innovation, agility, and customer needs across the UK concrete sector.

The rebrand, announced by director Dan Williamson at the UK Concrete Show 2025 (26-27 February, NEC Birmingham), marks a significant moment for the company. After 41 years trading as Premier Pipeline, it has now repositioned itself as the UK’s largest independent distributor of concrete pumping equipment – and a wider range of concrete-related products.

Delta says the new name reflects a step forward. Inspired by the Greek letter delta (Δ), which symbolises change, the brand is built on the values of adaptability, progress and transformation. According to the company, these values are also being embedded through changes at board and management level to enhance its agility and strategic direction.

“We are evolving while staying true to the people and values that define us,” said Dan Williamson. “Like a river delta, which expands and diversifies as it reaches new waters, our refreshed identity reflects our growth beyond pipeline products.”

Delta’s rebrand includes a modernised visual identity and new direction, but the company says customers can still expect continuity across its frontline teams – and the same high levels of service. New product lines, an enhanced customer experience, and continued investment in R&D are all part of the updated strategy.

The transformation comes at a time when the UK’s concrete construction sector is under pressure to innovate and adapt. By broadening its offer and restructuring internally, Delta aims to meet the changing needs of concrete contractors, pumping firms, and other sector stakeholders.